Privacy policy

‍

Below we outline how we collect and use your content and data, as well as what you need to do. Please take the time to be familiar with these policies.

‍

For the purposes of this privacy policy, We, Us, and Our refer to Matter Neuroscience Inc., dba Matter.

‍

You and Your means you as the user of our Services, whether you are an App user, Website visitor, or another individual whose information we have collected in accordance with this policy.

‍

This policy describes how we collect and use information about people who use our Services, which refers to our Website, the Matter app (the App), and related services, tools, and features.  This covers information collected from you from these Services (“Personal Data”).

‍

All the items you upload, including images, videos, music, text, and information that relates to, describes, or is associated with your uploads is your Content.  This can be directly, or indirectly, linked to you. The Memories you create in the App include your Content as well as your Memory Data. Your Memory Data includes the information you provide associated with Memories, Emotion Ratings you input for each Memory and the Matter Scores and Neurotransmitter Scores we algorithmically derive from your inputs, and additional analysis derived from your interactions with artificial intelligence based features.

Data collection 

Information You Provide Us

‍

Your Personal Data includes your Content and Memory Data as well as other information that you give us and that we collect as you use our Services.  The Personal Data we collect from or about you includes:

‍

User Account Information, Identifiers and similar information.  We require account creation in order to provide core services and functions to you, such as syncing memories, storing profiles, and personalizing your experience.  In this, and in other services, such as subscription services, customer service, we collect personal information such as your name, email address, and phone number;

‍

Data you provide to us: we collect information when you use our Services, including:

• Data associated with Memories, such as date and time a Memory is created, cumulative insights over time (days, weeks, years), the types of content that you view or engage with (your Memories, images);
• geographic or other photo data associated with an image that You upload;
• other Content that you upload with Memories, or share in the process of Memory creation, including observations or descriptions; access to other data sources (that you provide to us), such as your calendar; and other information and inputs you may provide or provide access to;
• Community observations when participating in our community services, including Posts, Comments, Polls, Reactions, or any content uploaded when using our social feed;
• Chat history, such as Messages exchanged in Matter’s chat feature, or Responses and Reflections;
• Other information you create or provide, such as feedback that you provide;

Data shared should you choose to connect device-based data sources such as Apple HealthKit:

‍

• We may access data such as sleep, workouts, mood, and mindful minutes;
• We may write certain data (such as mood or mindful minutes) back to your device;
• Certain sensitive data, such as GPS route information, remains on your device and is not transmitted to our servers;

‍

Inferences drawn from the above, like relational data, or interest categories;

‍

Data we collect from your device or browser, including:

• Device information, including your device model (e.g. “iPhone 15 Pro”), your device’s operating system, and your CloudKit identifier (assigned by your device maker);
• Non-precise location data derived from your IP address;
• Analytics and other activity information, including information about the interaction with the App, such as usage data, the specific memories accessed, as well as the frequency and duration of use associated with them.

• To operate and maintain our Services: We use information to provide services to you, and ensure our services are working as intended, for example, to sync Memories, store profiles, develop a Memory score, or to generate Memory prompts associated with Memories.  Core personalized functionality is enabled by AI, as further described below.
• To perform analysis: we use information to identify and provide insights about your data
• To personalize your experience, including to summarize, infer or generate insights based on the information collected or combine information provided by you to provide personalized content and experiences;
• To improve our Services: for example, to develop new product features and to make recommendations specific to you, and to evaluate and improve our products, features and capabilities;
• To provide customer service and to communicate with you, including to send you information about Services, such as to assist with subscription purchases, about changes or improvements to Services, and as may be needed to resolve disputes, protect us and our customers, and to enforce our agreements;
• To maintain a quality experience for you and protecting the Services, including to monitor and analyze performance and maintain the quality and safety of our systems, detecting misuse, and improving reliability; To comply with applicable laws and regulations, including as may be required in response to legal processes or enforceable government requests, including to law enforcement;‍

Error and crash information, including technical diagnostics.

‍

Your images and photos are encrypted and may be stored on our servers, but can only be accessed and decrypted on your device through your account.

‍

How we use the data we collect

We use, disclose, and otherwise process the personal information we collect in the following ways.

‍

We may use this for the following purposes for the performance of our contract with you; and/or for our legitimate business interests:

The Services are designed to provide general insights and support emotional fitness. They are not intended to detect, assess, or respond to mental health crises, including self-harm or suicidal ideation. If you are experiencing a crisis or need urgent support, please seek help from a qualified professional or local emergency services.

Disclosure and Sharing of Data

We share information with Vendors and Service providers to perform services on our behalf, in compliance with our Privacy Policy and other policy and security measures. assist us in business operation needs and to perform certain services and functions. 

‍

At our direction, these parties access, process, or store Personal Data only in the course of performing their duties to us.  We require our service providers to limit retention of Content and not use it for training their own models. Some providers may temporarily retain data for a short period for security and reliability purposes.

‍

We may also aggregate or de-identify Personal Data so that it no longer identifies you and use this information for the purposes described above, such as to analyze the way our Services are used, to improve and add features to them.

‍

Artificial Intelligence (AI).  As we enable AI supported experiences in our products, your personal data may also be processed by AI to facilitate certain features and experiences in our Services as described in this policy, such as summarization features, to generate insights, identify trends, and to support the functionality and monitor compliance with our policies and procedures.  We may use your Personal Data to evaluate and improve our features and systems, but do not use your Personal Data to train foundational AI models.  We do not attempt to re-identify or reconstruct individual user profiles from data that has been aggregated. Images and photos are stored separately from text-based content and are not processed by AI providers.

‍

Data Retention and Modification

We will retain your Data as long as necessary for purposes for which it was collected and used by us, as stated in this Policy.  However, if you withdraw consent or otherwise object to our collection, use, and disclosure of our Data, you may not be able to use the Services.

‍

You may edit your name and email address in Settings.

‍

You can delete your data at any time by opening the Matter app and going to Settings > Manage Data > Delete All Data. This action permanently deletes your data and cannot be undone. Once you delete your Content, your data is not recoverable.  We do not have the ability to, and cannot restore it for you.

‍

Learn about backing up your Content in our Terms of Service.

‍

Children: Matter Services are for use by individuals over the age of 18.  As a corollary, we do not knowingly request or collect personal information from children younger than 13 years of age.  If you are under 13, please delete the Matter App by going into your Settings as described above.

‍

We instruct and strongly encourage you not to share data revealing of individuals under the age of 18.  We understand that in the nature of describing Memories, it may lead you to incidentally share such information.  We do not actively solicit or require this information, and the Services are designed to function without it.

‍

If you choose to include this information in your messages despite this instruction, this information will be processed as part of your message data, including by third-party AI providers, solely to generate insights, prompts, and deliver core functionality.  We will not use content of your conversations for marketing or advertising

purposes.

‍

California residents

If you are a California resident, you have the following rights under the CCPA and CPRA:

‍

• The right to know what personal information we collect about you, including the categories of personal information, the categories of sources from which personal information is collected, the business or commercial purposes for collecting personal information, and the categories of third parties to whom we disclose personal information. You can find this information in the “Data Collection” section of this Privacy Policy.
• The right to access/receive a copy of the personal information we have collected about you.
• The right to correct inaccurate personal information that we maintain about you.
• The right to delete personal information we have collected from you.

This Section outlines the categories of Personal Data we may collect, the sources and recipients of personal data, and the purposes for which we may use personal information.  This does not include handing of information subject to exemption or as required under the law.

‍

In general, We may collect the categories of Personal Data identified below from You, and as provided to us by our vendors and service providers, operating systems and platforms, and other Third Parties.