Privacy policy

Read this policy to understand how we keep your data safe and secure.

We collect data we need to make Matter work and to make Matter better. Generally, your stuff is your stuff and we stay out of it. But this also means that you are responsible for your content.

Below we outline what we do — and don’t do — with your content and data, as well as what you need to do. Please take the time to be familiar with these policies.

Scope

For the purposes of this privacy policy, We, Us, and Our refer to Matter Neuroscience Inc., dba Matter. 

You and Your means you as the user of our Services, whether you are an App user, Website visitor, or another individual whose information we have collected in accordance with this policy. 

This policy describes how we collect and use information about people who use our Services, which refers to our Website, the Matter app (the App), and related services, tools, and features.  This covers information collected from you from these Services (“Personal Data”). 

All the items you upload to the App, including images, videos, music, and text, is your Content. The Memories you create in the App include your Content as well as your Memory Data. Your Memory Data includes the Emotion Ratings you input for each Memory and the Matter Scores and Neurotransmitter Scores we algorithmically derive from your inputs. Your Personal Data includes your Content and Memory Data as well as other information that you give us and that we collect as you use our Services.

Data collection 

We try to collect as little data from you as possible. For example, your email address is not required for all Services.  Instead, your email address, or other contact information, is shared only if you choose to share it with us (for example, by signing up for our newsletter, or for customer support where applicable). 

Information you provide us

The Personal Data we collect from or about you includes:

  • Non-identifying data associated with Memories you upload to the App:

  • Date and time a Memory is created

  • Content you upload to a Memory (solely in encrypted form) 

  • Contact information you share with us:

  • Email address you provide (for example, to sign up for the Matter newsletter) 

Information we assign based on your use of the App

  • Non-identifying data we derive from the Memories you upload to the App:

  • The total Matter Score of individual Memories

  • Cumulative Matter Scores (over days, weeks, years, etc.)

Data we collect from your device or browser

  • Device information, including your device model (e.g. “iPhone 15 Pro”), your device’s operating system, and your Device identifier (assigned by your device maker)

  • Non-precise location data derived from your IP address

  • Analytics related to your use of the App, including by using third-party analytics tools. The types of usage we track may include:

  • When you open or use the App

  • How long you use the App

  • How you navigate the App

How we use the data we collect 

We collect and use the data described above in the following ways:

  • To provide our services: for example, providing the Matter App and Website to you, providing customer service

  • To improve our services: for example, making changes to the App or Website

  • To communicate with you: for example, if you provide your email, we can send you a newsletter or respond to customer service inquiries

  • To comply with laws and regulations

Data storage and deletion

So that we can provide you with our Services, your Content associated with Memories (such as images and videos) is encrypted before it's sent to us and can only be decrypted on your device and in your iCloud storage. We are unable to access or otherwise see or read your images, videos, text, or other Content.

  • Without Matter Intelligence Beta features, your Content is decrypted only on your device and in your iCloud storage.

  • When you enable AI features, your Content is temporarily processed by secure providers.  This processing typically completes within seconds.  For these vendors accessing Content for these features, we annually review vendor practices to 

    • limit human access of images, memories, or personal content during this process; and 

    • limit active retention or persistent storage following processing;

    • confirm zero-retention policies.

How to delete your Content

To delete Content associated with Matter, delete the Matter App and delete all associated files in your iCloud. 

If you delete your Content, we do not have the ability to, and cannot restore it for you. 

Learn about backing up your Content in our Terms of Service.

Children: We do not knowingly request or collect personal information from children younger than 13 years of age.  If you are under 13, please delete the Matter App and associated files in your iCloud.

California residents

If you are a California resident, you have the following rights under the CCPA and CPRA:

  • The right to know what personal information we collect about you, including the categories of personal information, the categories of sources from which personal information is collected, the business or commercial purposes for collecting personal information, and the categories of third parties to whom we disclose personal information. You can find this information in the “Data Collection” section of this Privacy Policy.

  • The right to access/receive a copy of the personal information we have collected about you.

  • The right to correct inaccurate personal information that we maintain about you.

  • The right to delete personal information we have collected from you.

This Section outlines the categories of Personal Data we may collect, the sources and recipients of personal data, and the purposes for which we may use personal information.  This does not include handing of information subject to exemption or as required under the law.

In general, We may collect the categories of Personal Data identified below from You, and as provided to us by our vendors and service providers, operating systems and platforms, and other Third Parties.

Categories

Identifiers (Device identifier from iPhone or Android device)

  • Vendors and service providers; operating systems and platforms

Geolocation Data (Includes location information about a particular individual or device, such as device location information about a photo)

  • Vendors and service providers 

Usage Data (Includes browsing history, clickstream data, information regarding your interactions with our websites, mobile apps, and other Services such as our newsletter.)

  • Vendors and service providers; Advisors and agents; Internet service providers; Data analytics providers (?); Operating systems and platforms

Audio, Visual, and Electronic Data (Includes audio, electronic, visual, or similar information, User photographs and images (e.g. that you provide us))

  • Vendors and service providers

Do We “Sell” or “Share” Personal Information?  We do not disclose personal information to third parties in exchange for monetary compensation.  We may “share” (as defined by CCPA) Identifiers, Geolocation Data and Usage Data to analytics providers and with our vendors and service providers.

Retention.  We will retain your Personal Data as long as necessary for purposes for which the information was collected and used by us, as stated above in this Notice.

Opt Out: If you believe we have processed your personal information, such as collected your email address for the newsletter, go to the Matter Neuroscience website and click “Contact” at the bottom of the page.  Please make your request in the “Message” section.

For additional information about your rights under California law, or to exercise any of them, please contact us at dpo@matter.xyz. 

Exceptions and additions

We may provide additional privacy notices to different groups of people at the time we collect your Content or Data. For example, if you are a participant in a research study, please refer to the informed consent document provided to you in connection with your participation in the study (if needed, ask the administrator of the study for a copy).

Contact us 

You can email our Data Protection Officer at dpo@matter.xyz. 

Or write to us at: Matter Neuroscience, Inc., 3200 Carbon Place, Suite 101, Boulder, Colorado 80301-6135.

Changes to this policy

If we make changes to this privacy policy, we will update it here and update the effective date at the top. (We can’t email you about changes because we don’t collect everyone’s email addresses.) Changes to this policy will not apply retroactively.

If you have questions or concerns about this policy or your data, please email feedback@matter.xyz.

Effective date: June 23, 2025