Privacy policy

Read this policy to understand how we collect and use your data.

We collect data we need to make Matter work and to make Matter better. 

Below we outline what we do — and don’t do — with your content and data, as well as what you need to do. Please take the time to be familiar with these policies.

Scope

For the purposes of this privacy policy, We, Us, and Our refer to Matter Neuroscience Inc., dba Matter. 

You and Your means you as the user of our Services, whether you are an App user, Website visitor, or another individual whose information we have collected in accordance with this policy. 

This policy describes how we collect and use information about people who use our Services, which refers to our Website, the Matter app (the App), and related services, tools, and features.  This covers information collected from you from these Services (“Personal Data”). 

All the items you upload to the App, including images, videos, music, and text, is your Content. The Memories you create in the App include your Content as well as your Memory Data. Your Memory Data includes the information you provide associated with Memories, Emotion Ratings you input for each Memory and the Matter Scores and Neurotransmitter Scores we algorithmically derive from your inputs, and additional analysis derived from your interactions with artificial intelligence based features, should you choose to use them.

Data collection 

Information you provide us

Your Personal Data includes your Content and Memory Data as well as other information that you give us and that we collect as you use our Services.  The Personal Data we collect from or about you includes:

  • Usage Data: we collect information about your use of the Services, such as data associated with Memories, including 

    • Memory data, including date and time a Memory is created, cumulative insights over time (days, weeks, years), the types of content that you view or engage with (your Memories, images); 

    • geographic or other photo data associated with an image that You upload, and 

    • other Content that you upload with Memories, or share in the process of Memory creation, including observations or descriptions and other inputs to our Services

  • Email address, and first name if you choose to share

  • Chat history and Coaching Interactions (when AI features are enabled)

    • Messages exchanged in Matter’s coaching feature

    • Responses and Reflections shared with Matter Intelligence

  • Community observations you may provide when participating in our community services including

    • Posts, Comments, Reactions, or any content uploaded when using our social feed.

  • Subscription status information

Data we collect from your device or browser

  • Device information, including your device model (e.g. “iPhone 15 Pro”), your device’s operating system, and your Device identifier (assigned by your device maker)

  • Non-precise location data derived from your IP address

  • Analytics related to your use of the App, including by using third-party analytics tools. This includes usage data, the specific memories accessed, as well as the frequency and duration of use associated with them.

How we use the data we collect 

We may use this for the following purposes:

  • To provide, analyze, and maintain our Services: for example, to develop a Memory score, or to generate Memory prompts associated with Memories 

  • To improve our services and personalize your experience: for example, to develop new product features and to make recommendations specific to you;

  • To communicate with you, including to send you information about Services, such as about changes or improvements to Services, and to provide customer service;

  • To comply with laws and regulations;

We may also aggregate or de-identify Personal Data so that it no longer identifies you and use this information for the purposes described above, such as to analyze the way our Services are used, to improve and add features to them.

Data storage and deletion

We may disclose your Personal Data to Vendors and Service Providers, to assist us in business operation needs and to perform certain services and functions.  At our direction, these parties access, process, or store Personal Data only in the course of performing their duties to us.

So that we can provide you with our Services, your Content associated with Memories (such as images and videos) is encrypted before it's sent to us and can only be decrypted on your device and in your iCloud storage. We are unable to access or otherwise see or read your images, videos, text, or other Content.

  • Without Matter Intelligence features, your Content is decrypted only on your device and in your iCloud storage.

  • When you enable AI features, the Content you select for analysis is temporarily processed by secure providers.  This processing typically completes within seconds.  For these vendors accessing Content for these features, we annually review vendor practices to 

  • no human access of images, memories, or personal content during this process; and 

  • no active retention or persistent storage following processing;

  • confirm zero-retention policies.

How to delete your Content

To delete Content associated with Matter, delete the Matter App and delete all associated files in your iCloud.

If you delete your Content, we do not have the ability to, and cannot restore it for you.

If you elected to utilize or share your email address, you may delete your email address in Settings.

You may disable Person Recognition or Lock app with Face ID through your settings.

You may edit/delete your name in Settings.

Learn about backing up your Content in our Terms of Service.

Children: Matter Services are for use by individuals over the age of 18. As a corollary, we do not knowingly request or collect personal information from children younger than 13 years of age. If you are under 13, please delete the Matter App and associated files in your iCloud.

California residents

If you are a California resident, you have the following rights under the CCPA and CPRA:

  • The right to know what personal information we collect about you, including the categories of personal information, the categories of sources from which personal information is collected, the business or commercial purposes for collecting personal information, and the categories of third parties to whom we disclose personal information. You can find this information in the “Data Collection” section of this Privacy Policy.

  • The right to access/receive a copy of the personal information we have collected about you.

  • The right to correct inaccurate personal information that we maintain about you.

  • The right to delete personal information we have collected from you.

This Section outlines the categories of Personal Data we may collect, the sources and recipients of personal data, and the purposes for which we may use personal information.  This does not include handing of information subject to exemption or as required under the law.

In general, We may collect the categories of Personal Data identified below from You, and as provided to us by our vendors and service providers, operating systems and platforms, and other Third Parties.

Categories

Identifiers (Device identifier from iPhone or Android device, Name, email address)

  • Vendors and service providers; operating systems and platforms

Commercial Information (records of products or services purchased)

  • Vendors and service providers

Geolocation Data (Includes location information about a particular individual or device, such as device location information about a photo) 

  • Vendors and service providers

Usage Data (Includes browsing history, clickstream data, information regarding your interactions and behaviors with our websites, mobile apps, features, and other Services such as our newsletter.)

  • Vendors and service providers; Advisors and agents; Internet service providers; Data analytics providers; Operating systems and platforms; social feed API providers

Audio, Visual, and Electronic Data (Includes audio, electronic, visual, or similar information, User photographs and images (e.g. that you provide us))

  • Vendors and service providers

Do We “Sell” or “Share” Personal Information? We do not disclose personal information to third parties in exchange for monetary compensation. We may “share” (as defined by CCPA) Identifiers, Geolocation Data and Usage Data to analytics providers and with our vendors and service providers.

Retention. We will retain your Personal Data as long as necessary for purposes for which the information was collected and used by us, as stated above in this Notice. 

Opt Out: If you believe we have processed your personal information, such as collected your email address for the newsletter, go to the Matter Neuroscience website and click “Contact” at the bottom of the page. Please make your request in the “Message” section.

For additional information about your rights under California law, or to exercise any of them, please contact us at dpo@matter.xyz. 

Exceptions and additions

We may provide additional privacy notices to different groups of people at the time we collect your Content or Data. For example, if you are a participant in a research study, please refer to the informed consent document provided to you in connection with your participation in the study (if needed, ask the administrator of the study for a copy).

Contact us 

You can email our Data Protection Officer at dpo@matter.xyz. 

Or write to us at: Matter Neuroscience, Inc., 3200 Carbon Place, Suite 101, Boulder, Colorado 80301-6135.

Changes to this policy

If we make changes to this privacy policy, we will update it here and update the effective date at the top. (We can’t email you about changes because we don’t collect everyone’s email addresses.) Changes to this policy will not apply retroactively.

If you have questions or concerns about this policy or your data, please email feedback@matter.xyz.

Effective date: November 19, 2025