


Joyalties are a way to recognize the role we play in each other’s happiness.
A record of someone’s contribution to a great moment that mattered.
They’re created inside the Matter app when someone contributes to a positive memory representing the value of that moment.
The Matter app is built around a simple idea: your brain works like a group of muscles—it can be trained. Advances in neuroscience show that with practice, happiness can be built over time.
Through tools, training, and community, Matter helps you understand what fuels your happiness and strengthen it.
We call this emotional fitness.
Joyalties are a shared practice, and booster, of emotional fitness—helping us recognize, reinforce, and reward what actually makes us feel good.








We believe people who make others happy, who genuinely take care of others’ mental wellbeing, should be recognized and rewarded.
Because when you make someone happy, you leave a real, measurable impact on their brain.
But that kind of impact often goes unseen.
That’s where Joyalties come in.

Joyalties make something invisible, visible.
They give us a way to see and quantify the impact we have on each other’s happiness and wellbeing.
We’re currently exploring how this recognition could evolve into something redeemable.
Start creating and banking them now.
Inside the Matter app, Joyalties are created through shared moments:
- Experience a meaningful moment and record it
- Tag the people who contributed to that experience
- Joyalties are generated and distributed to those who contributed
Over time, these moments build a record of how much you contribute to the happiness of others.
