Earn Joyalties from
the joy you create

Five smiling women posing for a selfie outdoors near a construction site with scaffolding and wooden planks visible.Mobile app screen displaying user stats with royalties received as 458 value 53 times and sent as 1.5k value 53 times, and a molecular balance chart for today with colored bars.Silhouettes of people at a concert making heart shapes with their hands against bright stage lights.

What are Joyalties?

Joyalties are a way to recognize the role we play in each other’s happiness.

A record of someone’s contribution to a great moment that mattered.

They’re created inside the Matter app when someone contributes to a positive memory representing the value of that moment.

The Matter app is built around a simple idea: your brain works like a group of muscles—it can be trained. Advances in neuroscience show that with practice, happiness can be built over time. 

Through tools, training, and community, Matter helps you understand what fuels your happiness and strengthen it.  

We call this emotional fitness. 

Joyalties are a shared practice, and booster, of emotional fitness—helping us recognize, reinforce, and reward what actually makes us feel good.

Collage of three images: four hikers walking on a grassy hill, two women sitting in a boat on a river with a bridge overhead, and three scuba divers underwater, labeled enthusiasm, friendship love, and pride respectively.
Dark rounded rectangular button with a small orange triangle icon and the word 'Pride' next to it.Four hikers with backpacks walking on a grassy hill with a clear sky and distant landscape.A dark gray rounded button with a pink upward triangle and the word Enthusiasm in white text.Two women sitting on a boat under a partly cloudy sky with a decorative bridge and trees in the background.Button labeled 'Friendship love' with a small blue triangle icon on the left.Two scuba divers underwater wearing wetsuits, snorkel masks, and fins, one with blue fins and the other with yellow fins.
+42 royalties text inside a black circle with radiating grey lines forming a decorative circular pattern.

A new kind of value

We believe people who make others happy, who genuinely take care of others’ mental wellbeing, should be recognized and rewarded.

Because when you make someone happy, you leave a real, measurable impact on their brain.

But that kind of impact often goes unseen.

That’s where Joyalties come in.

Quote text reading: 'What if success were measured not by how much value we extract, but by how much wellbeing we create?' in white italic font on a black background.

Why it matters

Joyalties make something invisible, visible.

They give us a way to see and quantify the impact we have on each other’s happiness and wellbeing.

We’re currently exploring how this recognition could evolve into something redeemable.

Start creating and banking them now.

How it works

Inside the Matter app, Joyalties are created through shared moments:

- Experience a meaningful moment and record it
- Tag the people who contributed to that experience
- Joyalties are generated and distributed to those who contributed


Over time, these moments build a record of how much you contribute to the happiness of others.

Two smiling women sitting close together indoors, one with a floral tattoo on her arm, with a mobile app overlay showing 'Share Joyalties' option.
Mobile app screen showing a glowing digital brain with colorful spots and text reading 'Your brain is glowing' and '2 memories added today'.

Get started in the Matter app

Joyalties live inside the Matter app.

Download to see your Joyalties, recognize others, and start building value from the joy you create.

App store icon badge